Define your "why" and align it with your business journey.

Why This Matters

Understanding your personal goals and values is the foundation of your business’s value chain.

Your values shape:

• What you offer: Your product or service will reflect what matters most to you.
• How you operate: Your decisions, customer interactions, and processes will align with your personal priorities.
• Who you attract: Clients resonate with businesses that have clear, authentic values.

Example:

If your value is sustainability, you may focus on eco-friendly processes, which will become part of your value chain and appeal to environmentally conscious clients.

What to Do

1. Reflect on the questions provided in each section.
2. Write down your answers honestly and thoughtfully.
3. Use the table to set clear goals that align with your values and vision.

Outcome

By completing this section, you will:

• Define your business's "North Star" — a clear direction for decisions and growth.
• Identify how your personal priorities can become strengths in your value chain.