Break down your business into clear stages to understand how you deliver value to your clients.

Why This Matters

Your value chain consists of all the activities that contribute to creating, delivering, and maintaining value for your clients.

Mapping it out helps you:

• See the bigger picture of how your business operates.
• Identify strengths and weaknesses in your processes.
• Optimize each stage to deliver better results.

Example:

If your client values personalized service, you might focus more on tailored communication during the sales and support stages.

What to Do

1. Break down your business into key stages of delivering value.

• Attraction (Marketing and Offers)
• Service and Sales (Delivery)
• Post-Sale Support (Retention and Loyalty)

1. Define tasks, tools, and resources for each stage.
2. Look for gaps or inefficiencies that can be improved.

Outcome

By completing this section, you will: