Define your Clients’ pains and how you help them.

Why This Matters

Your clients are the foundation of your value chain.

Understanding their needs helps you:

• Identify what value your business delivers.
• Tailor your processes to solve their problems effectively.
• Build a stronger connection with your audience, leading to loyalty and growth.

Example:

If your clients value speed and convenience, your value chain might focus on fast delivery and user-friendly experiences.

What to Do

1. Define who your clients are.
2. Identify their core problems and desires.
3. Map out how your business solves these problems and delivers value.

Outcome

By completing this section, you will:

• Clearly identify your ideal client (or multiple types of clients).
• Understand their problems, goals, and desires.
• Map out how your business provides value to them at every stage of the customer journey.